Global communities, Apple doppelgängers, Internet allegories and more in the Programmable Edition #85
In a 6,000 word letter, Mark Zuckerberg reveals his moving plan to ‘bring us together in a global community’. While most people now use Facebook to connect with friends and family, Zuckerberg hopes that the social network can encourage more civic engagement, an informed public and community support in the years to come.
“In times like these, the most important thing we at Facebook can do is develop the social infrastructure to give people the power to build a global community that works for all of us”.
With this manifesto, has Facebook become a globalist movement rather than the ad-driven, highly profitable company we all know?
Not yet, giving the strategy the company has recently adopted. Facebook is indeed conducting a very efficient and aggressive strategy of replicating competitors’ successful features. Snapchat and LinkedIn, for instance, have suffered this strategies for a few months. All things considered, Facebook is not a NGO yet!
Have a good week,
Clotilde
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Advertising legend Keith Reinhard’s 3 predictions for where the ad industry is headed
DDB Worldwide’s chairman, Keith Reinhard has spent more than five decades in the ad business, his predictions about the next “phase” of advertising are optimistic provided that marketers and creatives “get back to some of the basics”.
The New York Times claws its way into the future
Almost three years after the sensational Innovation Report story, Wired gets back to where the New York Times is at on its digital strategy.
The Internet Express, an allegory of the Internet
Jonas Lund is a Swedish artist who paints, sculpts, photographs contemporary networked systems and technological innovations.
He recently created the Internet Express, an online game where the goal is to race and avoid crashing into the Internet companies or you will be punished with ads. Try it out!
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